The greatest show on earth is about to hit London.
The city has been busy preparing for the Olympics since 2005. The Games serve as a constant reminder of how important it is to exercise regularly and maintain healthy lifestyle. However, the biggest irony of all is that the 2012 Olympics are being sponsored by a handful of junk food companies.
While governments and health professionals are struggling to encourage the food industry to reduce calories and parents to educate their children on better eating, the Olympics may be sending out an different message. Organisations representing nearly every doctor over in the UK have united in a single campaign to combat rising obesity levels. A spokesman for the campaign, Professor Terence Stephenson, explains that ‘millions of people are going to see an association between these brands and highly successful athletes. Companies wouldn’t spend all this money on adverts if they didn’t think it would increase their sales.’
McDonalds, Coca-Cola and Cadbury’s are all sponsoring the London Games so we can expect to see their logos plastered over the sports kit of the most elite athletes in the world. Researchers have claimed that this may lead children to believe that these brands are actually healthier than they really are. The brands in question have retaliated by promising to promote products with lower calorie and sugar levels as well as promising to make vouchers for sport sessions available.
But will this make any difference? Almost a quarter of adults and a quarter of children in Ireland are obese. Should we be tackling obesity in the same way we have smoking? Should we restrict the advertising of fatty and calorific junk food, print warnings on packaging and introduce a tax to discourage people to buy it?
Of course exercise and keeping children active will make a significant difference. Wooden swing sets and climbing frames in your own back garden are great at encouraging little ones to keep moving but this may not be enough. The focus must also be on eating well and avoiding foods high in sugar and high in fat.
What are your thoughts on the Olympic sponsors? Do you think it will encourage children and even adults to eat junk food? Whose responsibility is it to make sure children eat healthily? What do you think of a junk food tax?



















